Fractional vs. Full-Time CTO: What Founders Get Wrong (and How to Choose Right)

Fractional vs. Full-Time CTO: What Founders Get Wrong (and How to Choose Right) If you’re building a startup, there’s a moment when you realize: the tech isn’t just important—it’s everything. And at that moment, you’re likely facing one of the most misunderstood decisions in early-stage leadership: Do you hire a full-time CTO, or bring in […]

Why Your MVP Should Be Embarrassingly Simple but Strategically Precise

Why Your MVP Should Be Embarrassingly Simple—but Strategically Precise Most founders in San Francisco build too much, too early. They treat MVPs like mini-versions of the final product. But the truth is, your MVP isn’t meant to impress—it’s meant to prove one thing: that someone will actually use it. At Zero to 1 Experts in […]

The Real Cost of Delaying Product Strategy Until It’s Too Late

Build Fast. Build Right. Why Founders Trust CTOs Who’ve Done It Before There’s a reason first-time founders burn cash chasing MVPs—while experienced founders hit milestones faster, raise capital sooner, and scale smarter. It’s not because they have better ideas. It’s because they bring in leadership that’s been there before. At Zero to 1 Experts in […]