Your Product Is Only As Good As Your First 10 Users Say It Is

If your first 10 users don’t love your product, your 100th and 1,000th never will. It’s that simple.

At Zero to 1 Experts in Boston, we help early-stage founders stop guessing and start listening. We don’t chase downloads. We chase validation—real feedback from real users, built into your product roadmap from day one.

Your first users are your sharpest investors. Ignore them, and you’re done.

Why Validation Matters More Than Features

Most MVPs launch with a bloated feature set and a vague hope of traction. But hope isn’t a strategy—and users don’t give second chances.

What actually moves the needle in the first 90 days?

• Targeted outreach to your first 10-50 ideal users
• Feedback loops built into onboarding
• Live sessions and interviews, not just analytics
• Rapid iteration based on what they say—not what you think

This is how traction actually starts. Not with press. Not with ads. With users who care enough to tell you the truth—and stick around.

How We Guide Validation the Zero to 1 Way

At Zero to 1 Experts, we bring structure to the messiest part of product development: figuring out what people actually want. Our Fractional CPOs specialize in user-first strategy, not theory.

We help you:

• Define your ICP: Who are the 10 people you’re building for? What matters to them?
• Craft testable onboarding flows: Designed to get real feedback, not fake signups
• Build learning sprints: Weekly sessions that ship, test, and adapt
• Differentiate with clarity: If users don’t “get it” in 10 seconds, it’s not ready

This is 0-1 execution. It’s not fast for the sake of fast—it’s fast because we know exactly where we’re going.

Boston Founders Are Smarter Than the Average MVP

With world-class universities, biotech labs, and software startups on every corner, Boston founders aren’t building toy apps. They’re building systems that solve real problems.

But solving problems only works when users agree there’s value. That’s why we embed user feedback in the DNA of everything we build—from the first wireframe to post-launch optimization.

If your product isn’t resonating with the first 10 users, adding more users won’t fix it. Iteration doesn’t start after you launch. It starts before you write a single line of code.

Want Product-Market Fit? Listen First. Build Second.

Validation isn’t a step. It’s the strategy. And it’s the fastest path to getting funded, growing fast, and standing out in a market full of noise.

Book your 0-1 product session today and build something your users can’t live without →