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Zero to one · Voice AI platform

A voice AI platform that did not exist, built and taken to market.

Complete zero to one development of a novel AI voice platform: agents that run outbound and inbound calls, qualify leads and hand them to a sales team. There was no product, no architecture and no team when this started.

THE SITUATION

The idea was a category that barely existed yet, which meant there was no reference architecture to copy and no established answer for what the first version should contain, or for how it should be sold. Getting either wrong would have cost a year.
Pre-seed raised at a $5M valuation

WHAT WE DID

Product strategy before any code. What the agents would do, who they were for, and the long list of things that would not be in version one.

Real-time voice, call flow logic, the prompt system and the integrations into the systems a sales team already runs. Built so it would hold when call volume grew rather than only in a demo.
 
Senior engineers directed by our own product and technology leadership, rather than a specification handed to a development shop.
 
Voice AI is sold by the minute or by the call almost everywhere. That bills the buyer for the product talking, which is not what they wanted to buy, and it sends the bill up exactly when volume goes up. We priced this platform on what it produces instead. The customer pays for the result, the platform carries the cost of getting there, and nobody watches a meter to find out what a month will cost. It is the sharpest difference between this platform and the rest of the category, and it is a product decision before it is a finance one: you can only charge for outcomes if the product was built to be accountable for them.
 

THE RESULTS

  • Platform live and selling
  • Running outbound and inbound calls with lead qualification in production
  • Priced on outcomes rather than per minute or per call, against a category that bills by the meter
  • External API and integrations layer shipped
  • Raised a pre-seed round at a $5M valuation

WHAT WE BROUGHT

Product strategy
Product Management
Fractional CTO
Pricing model
Software Development
Fundraising support
Platform build · Cinema IoT, ad delivery and AI

One cinema partner in closed beta, then 500 across 51 countries.

Worked directly with Guillermo Younger Jr, Chief Executive Officer

CIELO monitors cinema equipment, delivers advertising and moves the encrypted keys that let a film play. It was in closed beta with a single exhibitor, one company running cinemas in the United States. We built products on it, opened it to markets that had no reliable way to receive content, and cut what it cost to run.

THE SITUATION

A platform running for one partner in one country is a pilot, not a business. Getting out of that is two problems at once: it has to keep producing new products to stay worth buying, and it has to cost less to build every year or the economics never close. Most teams pick one and lose the other.

Series A raised at an $8M valuation

WHAT WE DID

CIELO QR, CIELO Cine AI and CIELO CinePredict. Each one shipped as its own product on the platform: QR for what happens in the auditorium, Cine AI to answer questions of the data in plain language, and CinePredict to call equipment failures before the show stops rather than after.
 
The first solution to deliver cinema advertising over a cellular connection. Before it, a screen that could not get a fixed line could not be reached. After it, the network was no longer the limit on where advertising could run.
 
CIELO left closed beta with a single exhibitor in the United States and now runs for more than 500 of them across 51 countries, delivering advertising and encrypted keys into sites with connections nobody would design a product around. Building for the worst connection on the network is what makes the rest of it dependable.
 
Separated the work that needed senior US judgement from the work that did not, moved delivery offshore under our own leadership, and kept architecture ownership in house so a cheaper team never became a rebuild.
 

THE RESULTS

  • From one exhibitor in closed beta to more than 500 across 51 countries
  • Three products taken from nothing to live on the platform
  • First cellular ad delivery solution in the category
  • Team size reduced with the roadmap intact
  • Raised a $2M Series A at an $8M valuation

WHAT WE BROUGHT

Product Management
Fractional CTO
IoT
Software Development
AI
Team restructure
Offshore delivery
Client platform · Recruiting technology

A staffing firm that stopped waiting for the job order.

Worked directly with Leo Guevara, Chief Executive Officer

ttg OPT is the platform behind ttg Talent Solutions, a Coral Gables talent firm working across executive search, professional recruiting, interim, light industrial and healthcare staffing. We built the product that changed how their recruiters go to market.

THE SITUATION

Staffing is a reactive business by default. A client opens a role, the firm goes looking, and every competitor starts the same race on the same day. ttg had the better candidates first and no way to put them in front of a client before a job existed.
Patented and marketed as ttg OPT

WHAT WE DID

A live view of the top candidates who are available right now and not yet attached to any role, with a rule that candidates expire rather than sit there going stale. It is the difference between a database and a shortlist somebody will act on.

A recruiter can send a named candidate to a client before a job order exists, from a branded dashboard with the resume, the profile and a video introduction. The client answers yes, maybe or no and leaves a comment. That answer is the start of a search rather than the end of one.
 
The client-facing submission carries ttg branding, their colours and type, with banner space they change themselves from the back end. It reads as ttg technology, because it is.
 

THE RESULTS

  • Recruiters present candidates before a role is open, rather than after
  • Client responses captured as data instead of buried in email threads
  • Patented and marketed by ttg as their own platform, ttg OPT

WHAT WE BROUGHT

Product strategy
Platform build
Client-facing dashboards
Software Development
Fractional CTO
Client platform · Wholesale apparel

The right catalog, for the right buyer, and five times the sales.

Worked directly with Samuel Assis, Chief Executive Officer, and Etan Narkis, Chief Operating Officer

Apolo imports, exports and distributes clothing out of the Colon Free Zone in Panama, selling its own brands and licensed lines to retailers and resellers across many countries. We built the system its salespeople use to put together a catalog for one specific client and send it straight to them, ready to order from.

THE SITUATION

Getting a catalog in front of a customer was the hard part. A salesperson who knows exactly what a particular buyer stocks had no practical way to put that part of the range in front of them, so customers got sent whatever was easiest to send. Then ordering meant going back through the salesperson anyway.

Five times the sales

WHAT WE DID

Apolo told us what the business needed and reviewed what came back. Everything in between was ours: design, development, integrations, user acceptance testing and final delivery. They stayed the customer rather than becoming the project manager.
 
A salesperson picks the articles and garments a particular client is likely to want, based on what that client buys and prefers, and sends that curated catalog directly to them. It is the difference between sending the whole range and sending a short list the buyer already agrees with.
 
The customer opens what was sent, selects across sizes and lines, and places the order right there. Interest turns into an order without going back through anybody.
 
A custom integration into the customer relationship management system Apolo runs in house. Nothing off the shelf connects to a system nobody else runs, so we built the one it needed. Orders and customer records land where the business already works.
 
User acceptance testing with the sales team and the buyers before handover, then final delivery. A tool a sales team quietly refuses to use has not been delivered.
 

THE RESULTS

  • Sales five times higher
  • Salespeople sending a catalog built for one client instead of the whole range
  • Clients ordering straight from the catalog, with no quote to wait for
  • Custom integration into the customer relationship management system Apolo already ran
  • Delivered end to end: design, development, integrations, user acceptance testing and handover

WHAT WE BROUGHT

Product management
Design
Software development
Custom integrations
Fractional CTO
Product Management
Founder experience

Where the enterprise instinct comes from.

Work our founder did before and during Zero to 1 Experts as a contractor and employee. A good deal of what this firm argues about enterprise products, migrations and launches was learned in it.

Product management · Customer Satisfaction for Dell MyAccount

Three years in product management at Dell Technologies, working on platforms used across the business and leading the customer satisfaction teams for the MyAccount experience, alongside migrations that moved a Fortune 100 organisation off systems it already depended on.

Migrating legacy experiences to new

Replacing something a large organisation already runs on is a different discipline from building something new. Everything has a dependency, and none of it is allowed to stop while you work.

Nothing ships without passing review

At this scale a product meets security, architecture and procurement before it meets a user. Designing for that from the first decision is the only version that gets through.

Led customer satisfaction for MyAccount

Owning customer satisfaction, or CSAT, for an account experience used at Dell scale. Finding where an experience quietly frustrates people and then owning the changes that fix it is a different job from shipping features, and most teams have nobody doing it.

Internal products compete for budget

A platform that saves people time has to win against one that makes money. Knowing how that argument is actually won inside a large company is why the enterprise page reads the way it does.

Software Development & Quality Assurance

Contracted directly to work on taking Straight Talk Wireless and SafeLink Wireless to market, two no-contract mobile brands launched nationally to very different customers.

Successful commercial launches

There is no quiet beta when a brand goes live across a national footprint. The first version is the only version anybody sees.

Two brands on shared systems

Straight Talk and SafeLink served different customers under different rules on the same infrastructure. Making one platform serve both without either becoming a permanent special case is the same problem every enterprise product eventually has.

Mission critical systems that had to hold

Activation, billing and support carried real volume from the first weekend rather than growing into it.

What breaks when everybody arrives at once

Most of what this firm says about launch risk and reliability under sudden load was learned here.

You bring the idea.
We bring the team to build it right.

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