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Zero to one · Voice AI platform
A voice AI platform that did not exist, built and taken to market.
THE SITUATION
WHAT WE DID
Product strategy before any code. What the agents would do, who they were for, and the long list of things that would not be in version one.
Product strategy before any code. What the agents would do, who they were for, and the long list of things that would not be in version one.
Product strategy before any code. What the agents would do, who they were for, and the long list of things that would not be in version one.
Product strategy before any code. What the agents would do, who they were for, and the long list of things that would not be in version one.
THE RESULTS
- Platform live and selling
- Running outbound and inbound calls with lead qualification in production
- Priced on outcomes rather than per minute or per call, against a category that bills by the meter
- External API and integrations layer shipped
- Raised a pre-seed round at a $5M valuation
WHAT WE BROUGHT
One cinema partner in closed beta, then 500 across 51 countries.
CIELO monitors cinema equipment, delivers advertising and moves the encrypted keys that let a film play. It was in closed beta with a single exhibitor, one company running cinemas in the United States. We built products on it, opened it to markets that had no reliable way to receive content, and cut what it cost to run.
THE SITUATION
A platform running for one partner in one country is a pilot, not a business. Getting out of that is two problems at once: it has to keep producing new products to stay worth buying, and it has to cost less to build every year or the economics never close. Most teams pick one and lose the other.
WHAT WE DID
CIELO QR, CIELO Cine AI and CIELO CinePredict. Each one shipped as its own product on the platform. QR for what happens in the auditorium, Cine AI to answer questions of the data in plain language, and CinePredict to call equipment failures before the show stops rather than after.
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THE RESULTS
- From one exhibitor in closed beta to more than 500 across 51 countries
- Three products taken from nothing to live on the platform
- First cellular ad delivery solution in the category
- Team size reduced with the roadmap intact
- Raised a $2M Series A at an $8M valuation
WHAT WE BROUGHT
A staffing firm that stopped waiting for the job order.
THE SITUATION
WHAT WE DID
A live view of the top candidates who are available right now and not yet attached to any role, with a rule that candidates expire rather than sit there going stale. It is the difference between a database and a shortlist somebody will act on.
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THE RESULTS
- Recruiters present candidates before a role is open, rather than after
- Client responses captured as data instead of buried in email threads
- Patented and marketed by ttg as their own platform, ttg OPT
WHAT WE BROUGHT
The right catalog, for the right buyer, and five times the sales.
Apolo imports, exports and distributes clothing out of the Colon Free Zone in Panama, selling its own brands and licensed lines to retailers and resellers across many countries. We built the system its salespeople use to put together a catalog for one specific client and send it straight to them, ready to order from.
THE SITUATION
Getting a catalog in front of a customer was the hard part. A salesperson who knows exactly what a particular buyer stocks had no practical way to put that part of the range in front of them, so customers got sent whatever was easiest to send. Then ordering meant going back through the salesperson anyway.
WHAT WE DID
Apolo told us what the business needed and reviewed what came back. Everything in between was ours: design, development, integrations, user acceptance testing and final delivery. They stayed the customer rather than becoming the project manager.
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THE RESULTS
- Sales five times higher
- Salespeople sending a catalog built for one client instead of the whole range
- Clients ordering straight from the catalog, with no quote to wait for
- Custom integration into the customer relationship management system Apolo already ran
- Delivered end to end: design, development, integrations, user acceptance testing and handover
WHAT WE BROUGHT
Where the enterprise instinct comes from.
Migration is the hard part
Replacing something a large organisation already runs on is a different discipline from building something new. Everything has a dependency, and none of it is allowed to stop while you work.
Nothing ships without passing review
At this scale a product meets security, architecture and procurement before it meets a user. Designing for that from the first decision is the only version that gets through.
Led customer satisfaction for MyAccount
Owning customer satisfaction, or CSAT, for an account experience used at Dell scale. Finding where an experience quietly frustrates people and then owning the changes that fix it is a different job from shipping features, and most teams have nobody doing it.
Internal products compete for budget
A platform that saves people time has to win against one that makes money. Knowing how that argument is actually won inside a large company is why the enterprise page reads the way it does.
Launch, not iteration
There is no quiet beta when a brand goes live across a national footprint. The first version is the only version anybody sees.
Two brands on shared systems
Straight Talk and SafeLink served different customers under different rules on the same infrastructure. Making one platform serve both without either becoming a permanent special case is the same problem every enterprise product eventually has.